Accessibility Statement

Version 1.0 | Last Updated: June 29, 2026

Our Commitment

London Tea Merchant is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone and applying the relevant accessibility standards. We treat accessibility as an ongoing practice, not a one-time fix.

Conformance Status

The Web Content Accessibility Guidelines (WCAG) 2.1 define requirements for making web content more accessible to people with disabilities. WCAG defines three levels of conformance - Level A, Level AA, and Level AAA.

London Tea Merchant conforms to WCAG 2.1 Level AA. We recognise that accessible design benefits everyone, and we hold ourselves to that standard across everything we build.

Accessibility Features

Our website includes the following accessibility features:

Keyboard navigation: All content is navigable by keyboard without a mouse
Screen reader support: Tested with NVDA, JAWS and VoiceOver
Skip navigation: A "Skip to main content" link is available at the top of every page
Text resizing: All text can be resized up to 200% without loss of content or functionality
Color contrast: All text meets or exceeds the 4.5:1 contrast ratio requirement
Alt text: All meaningful images have descriptive alternative text; decorative images are hidden from screen readers
Focus indicators: Visible focus indicators are present on all interactive elements
Accessible navigation: Dropdown menus are keyboard accessible with proper ARIA expanded states
Reflow: Content reflows at 320px viewport width without horizontal scrolling
Consistent navigation: Site navigation is consistent across all pages

Known Limitations - Third-Party Content

Some pages of this website utilise or connect to third-party platforms, including:

E-commerce checkout and purchase options (one-time purchase and Subscribe & Save, powered by Shopify and third-party subscription providers)
Social media platforms (Facebook, Instagram)
Customer rewards programme widget
Embedded payment and cart functionality

London Tea Merchant does not control the accessibility of these external platforms and cannot guarantee that third-party tools meet WCAG 2.1 AA or ADA requirements. Users may experience accessibility limitations when interacting with content outside our direct control.

Where feasible, we will make reasonable efforts to provide alternative access to information or assistance upon request when third-party accessibility limitations are identified. To request an alternative, please contact us using the details below.

Feedback

We welcome your feedback on the accessibility of this website. If you encounter any barriers, need assistance, or would like content in an alternative format, please get in touch:

Email: support@londonteamerchant.com

We aim to respond to all accessibility enquiries within 3-5 business days.